8 Trend Predictions for 2018


As we look ahead at the topics we’re predicting will be on everyone’s Facebook feeds and Pinterest boards in the upcoming year, we look to Muse as a guide. See just a glimpse at some of these trends in the Food & Drink, Health & Beauty, Family & Parenting, and Entertaining & Lifestyle categories, below. 

The following topics have experienced steady growth over the past year (or several years) and we predict they’ll explode in the year ahead. To maximize these topics in your 2018 planning, be sure to include the following ideas when brainstorming future posts. 


Food & Drink

1. Grilled Avocado 

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Move over avocado toast. We’ve got a brand new food trend that will capture the attention of more than just millennials. As the warmer weather begins to emerge during the April-June months, look to grilled avocado as everybody’s favorite new summer cookout ingredient.

As an irresistibly tasty trend, Grilled Avocado is starting with the avocado trend and taking it up a notch. Shrimp TacosCorn Salsa, and Caprese Salad are among the top-related keywords when incorporating this topic. Check out some creative recipe ideas from fellow partners to find inspiration when planning ahead.


2. Spaghetti squash bowls  

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No dishes? No problem! Readers are always looking for new ways to save time in the kitchen while accomplishing their New Year’s resolutions. Spaghetti squash bowls are one emerging topic that we predict will only continue to rise throughout the new year and beyond. Healthy eating meets endless flavor combinations in this 2018 trend prediction—especially since the top keywords are Chicken Fajita, Lasagna, and Thai Chicken.

Any one of these inspired stories from fellow talented Ahalogy partners is perfect for sharing with your readers for healthier dish ideas. Check out these stories and more in Muse to get the possibilities turning.


Health & Beauty

3. All Matte Everything 

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We're all going mad for matte— and when it looks this good, it’s not difficult to see why. We predict that you’ll continue to see this topic rise in 2018 and into the holiday season. Matte red lips, nails, and even hair color are all good ways to capitalize on this popular beauty trend.

Matte is an ideal beauty trend you can inspire readers with—starting with the top related keywords, Liquid Lipstick, Nail Art, and Earrings. Check out some of these inspired stories from fellow talented partners to see how they put this trend to use!

4. Charcoal

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Inspired by New Year’s resolutions, readers are focused on all areas of health and wellness at the start of January. We predict Charcoal will rise as a top 2018 beauty trend—with uses that range from Face Masks and Toothpaste to Soap and DIY Skincare. When paired with premium creative, this emerging topic will help readers see skincare possibilities in a new light.

Check out some of these inspired stories from fellow partners to see how they showcased this trend!

Family & Parenting


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Combining learning with play is a great way to connect with savvy parents in 2018. As the weather turns colder from January through March, show readers how to bring the fun indoors with these kid-friendly STEM activities. DIY math and science experiments offer a fun way for children to explore the world around them.

Starting with the top keywords—Activities, Challenges, Science Experiments, and Simple Math—see how fellow partners are taking this educational trend and running with it! 

6. Meal plan printouts

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Back-to-school season is in full swing during July through September. Take advantage of this peak planning season by giving busy parents a new way to put a nutritious meal on the dinner table. We’ve seen meal planning and free printable trends find success in past years. Combine these two topics for a fresh approach in 2018—all while getting inspired by the top keywords, Slow Cooker, Healthy, Freezer, and Tips

Whether it's a week of creative ideas or a printout for readers to fill out their own, helping make your readers lives easier is what Meal Planning Printouts is what it's all about. 

Entertaining & Lifestyle

7. Beer Cocktails

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There’s nothing like a signature drink recipe to get the party started. We know that January through March is a popular time for March Madness and Super Bowl parties. Give audiences something new to sip on with this popular beer cocktail trend. These laid-back beverages are endlessly customizable, and can be made to include your favorite team’s colors. 

These inspired stories from fellow partners show that Beer Cocktails are even better when combined with some of the top keywords—Day DrinkCranberry Cocktail, and Michelada. There are simply so many ways you can integrate this delicious drink into your future posts.

8. "Just Because" boxes

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Subscription boxes have been on the rise in recent years—but many people are embracing this trend themselves for friends and loved ones year-round. “Just Because” Boxes are one topic that you should keep an eye on in the months of July through September. This trend can be tailored to any number of occasions, making it the perfect choice for any thoughtful post.

With its endless possibilities, these inspired stories from fellow partners show that creative gift-giving is always a good idea. With top keywords including Simple DIY, FunBirthday, and Mother's Day, this present inspiration is ready and waiting for your unique spin. 

Here at Ahalogy, we love discovering new ways to help you to create stunning, on-trend content on the daily. Planning content around this week's trends? Check. ✔️ And if you want to get your hands on more trending possibilities, sign up for Muse and the Ahalogy Sponsored Content Prgoram below!

Kelly Killips