5 Ways to Make Your Sponsored Content Application Stand Out
We're excited to share with you the first post in our Blogger Education Series where we will be sharing tips and tricks to help you increase your number of paid opportunities (with both Ahalogy and other companies like us.) This week we’re diving into 5 Ways to Make Your Sponsored Content Application Stand Out. If you’re unfamiliar with how we do things here at Ahalogy, you can check out Our Process to see the 5-step guide to Ahalogy's Sponsored Content Programs.
So let's dive right in, starting with step #1—Project Application.
Mention the brand + product by name.
As obvious as it may seem, sometimes a brand won't choose a partner because the submitted idea didn't mention the brand at all. Even though it may feel obvious that your blog post will mention the campaign-focused item, the brand wants to know you're keeping their goals top of mind. Also, don't be afraid to share with us if that brand is especially meaningful to you—if you have a personal connection or loyalty to that product for one reason or another, tell us.
"My biggest piece of advice would be talking about how you would make that specific product—whether it be an ingredient, a craft tool, or a makeup product—the hero of your post."
- Julia, Content Strategist
Follow the trends.
Here at Ahalogy, we want to make sure that every campaign is relevant to what readers and shoppers are talking about and searching for online. We start every campaign at the trend level, using Ahalogy Muse as our guide.
“When applying for any Ahalogy campaign, I highly recommend starting by looking through the trends we share within the application. Data drives everything we do, so when choosing influencers, we look for the ideas that best match our trends on that subject.”
- Cassie, Creative Strategist
Organization and clarity go a long way. We love when Partners share multiple ideas, but as we sift through piles of applications the more neatly outlined and easy-to digest submissions tend to stand out.
"It's simple but, adding a potential name or title for each of your blog post ideas, and then writing 1-2 sentences about it each is extremely helpful when sifting through hundreds of applications. We don’t need a whole paragraph, but a short description of the types of ingredients you plan to use and how you'll integrate the product helps give brands a clear picture of what your post will look like."
- Noah, Content Campaign Manager
Add your own twist.
Don't let paid opportunities scare you away from doing what you do best—sharing the unique, one-of-a-kind ideas that make you a trendsetter. Sponsored Content Applications are your outlet for showing off your skills to brands. It's happened more times than we can count: a blogger shares such an outstanding new idea that the brand falls in love and ultimately makes that the sole focus of their campaign.
"Add your unique twist to the application and share how it fits with your blogging style. If you have an example of a post similar to what you’re recommending, we’d love to see it! Don't hesitate to link out to a post you're proud of that could help the brand make a decision to work with you."
- Rachel, Content Campaign Manager
If there is something about the campaign that isn't within your capabilities—like the timeline for instance—let us know! We appreciate honesty more than you know,
"Nothing is worse than realizing *after* the partner selections have been made that a partner has to drive 2+ hours in order to get the product." - Rachel.
We want this to be a fun and exciting opportunity for you too so if something isn't within your scope, let us know. It'll go a long way in ensuring that we can rely on you as a creator. Plus, more often than not there are ways we can solve an issue before it becomes one, so bringing things to our attention is always appreciated.
Well there ya have it, our 5 ways to make your sponsored content application stand out! If you've found any additional tips and tricks useful in the application process, share them with us—we'd love to hear from you! Happy creating!